The Best and Worst Ads in the Vogue September Issue; As Decided By Me

I shall be the judge and jury! The September issue of Vogue is out and it is always one of my favorites. This year's issue is huge, and packed full of ads. Since the September issue is always a big deal, brands pull out all the stops, so I thought it'd be fun to see how they did and analyze whose ad jumped out at me. FYI, I excluded all perfume ads from my deliberation because otherwise all the worst ones would be perfume ads. Perfume ads are seriously the strangest things!

What Is Happening With Your Face?
Best:
I don't know if this ad necessarily makes me want to buy Secret, but the image grabbed my attention, and the text made me smile.

 Worst:
This ad is otherwise perfectly fine, and I like the texture of the dress and bag. However, the red lines on her face look like a child was playing on the magazine with lipstick. I feel like they distract me rather than add to the look, and some awesome hair accessory or hairstyle would have been better to punch up the look.

Sullen Models
Best:
To me, these two ladies look cool - I like the outfits, shoes and accessories. I was surprised to see this was Coach, to be honest. Good on you Coach.

Worst:
This ad feels like it wants to be cool, but to me, everyone looks a little too lifeless. Maybe it is the strong dark lipsick and no eye makeup? However, maybe that makes them even more sullen and therefore this one should be "best"....

The Two Page Spread
Best:
Taking up an extra page with just the snowy woods contrasted against "Hermes" is great. It jumps out at you, and makes the clothing and the brand name the real focus of the image.

Worst:

I'm not really digging what is happening here. I think the shoes are supposed to be the focal point, and even though I don't like them, I could appreciate the fun shape and colors more if they didn't clash with the tights and the background. I did not need an extra page of green aurora borealis to finish off this ad. 

Last But Not Least, Strongest Reaction
Worst:
What the whaaat is happening here! Apparently sad, adult ghost is in for fall. You heard it here first.

Best:
I didn't want to end on Casper up there, so I now present my favorite ad in Vogue's September issue, and I am including two images because I liked them so much. This ad features the fabulous Pat Cleavland, and her daughter Anna, as well as some great outfits. The whimsy and life in these photos makes it memorable, whimsical, and sartorially enjoyable.

Do you also sometimes enjoy the ads almost as much as the content, and do you have a favorite?